Mass media

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Mass media are all mechanisms of the society, itself for the spreading of communication of technical means thatServe duplication (NIC-read Luhmann).

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press, sound broadcasting and television are called mass media. Their common characteristics are that them itself over a technical spreading means, publicly, indirectly and on one side to a disperses (lat. ) public distributes “finely”are mediated. Mass media manufacture mass communication , which is to be differentiated from the individual communication to.

The designation was coined/shaped within the English-language range, into the 1920er years with the arising of the broadcast, the mass sheets and - magazines.

On the side of the “transmitter” that stands Kommunikator. The observer and reflector of the reality. This addresses its statements for everyone accessible to the public. Kommunikatoren are the journalists, writer, artist etc.

the term

the television public and also the readers of newspapers/magazinesform no mass in the sociological sense.

communication of the mass among themselves

the public is scattered over a whole country, it can not as for example one at a place met mass, which listens to a speaker, among themselves communicate, mutualActions cause (applause, which is taken up by other members,…). At the television, radio or newspaper public scattered far this aspect of direct communication is omitted completely.

In the last years gives it increases offers, accompanying to television and radio endings over Internet over To step Chat directly with other spectators or the transmission responsible persons often during the transmission into contact. Expressions of opinion and tunings via Internet and E-Mail are also often possible.

Maletzkes definition

Gerhard Maletzke defines the term mass media 1963in approximately so: publicly (not privately, generally accessible), medial (by use of a technical spreading medium), on one side (not turned around from the transmitter to the receiver and), indirectly (time and place of production and Rezeption are not identical), to far distributed, “disperses public” (scatteredand individual use). See also:Field model of the mass communication

mass media in newspaper

„process, with stating publicly, i.e. without limited or personnel defined receiver shank, indirectly, i.e. with spatial or temporal or spatiotemporal distance between the communication partners, and on one side, i.e. without role changesbetween stating and taking up, by technical spreading means (so-called. „Mass media “) to a disperses public obtain become “(Maletzke, 1963)

media of the mass communication versus in great quantities spread media

the term mass media becomes often misleading (i.e. not in the sense of the above definitions)used, e.g. in statements like “Internet began his triumphant advance and became the mass medium.” It is not meant that in a medium mass communication takes place, but only that it is in great quantities common.

contents of

the today's picture of the realityis medial mediated and presented picture of the reality. Events, which are not shown in the mass media, to have in the public not taken place. Of great importance one for the mediale operational readiness level and the value of a message are factors such as

Messages without such message value are not suited found a publication as, what settles lastingly in the picture of the obtained reality.

The criteria for choice, after which it is decided whethera message is spread worth or not, has also with the respective format to do. Thus boulevard media will primarily pay attention to it, whether a topic is suited, a emotionalisiernden effect at the consumer to reach and so the edition and/or. Ratingses tooincrease. Media, which will work in particular under the criteria of the interpretive or the investigativen journalism rather on the information content respected and which “investigatable depth”, which stands behind a message.

The distance between event and reporting decreases increasingly (Breaking news).

tasks of the mass media

the mass media play a very important role during the political will formation. Comprehensive information and knowing learn different opinions by mass media (newspaper, broadcast, television and computer) became only possible. Outthis reason calls one the modern democracy medium democracy.

The topic selection of the mass media is jointly responsible in basic role for the social topics, which will wahrgenomen from a large part of the population and for the political forming of an opinion are also consulted.

Tasks thatMass media are:

- You are to inform completely and objectively about events.

- Journalists are to observe the procedures of the policy and economy, investigate carefully and critically and publish their results. They serve as additional control function for the parliaments.

- Mass media are contribute to the political opinion and judgement formation.

see also

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