Media analysis

Those Media analysis (mA, also mA) the medium consumer behaviour of the population examines. Within its framework an inquiry broadly put on is realized over it which medium offerer is used concretely. In the evaluation thereby the total population as well as its grading groups are examined. As "medium currency so mentioned" has itself in mA that Reader per expenditure (LpA) established. With this value it is indicated how many readers the expenditure of a certain or has.

The collection takes place by telephone or also by the questioning of a selected circle of acquaintances, which is to represent as representative a cross section as possible by the total population (SAM-POLARIZE).

MA in Germany

Those Media analysis that Working group Media analysis (AGMA) the largest annually accomplished Mediaanalyse is in and the largest collection of in Germany at all. The annual use of the media is queried as deadline questioning and routine of the day study. Approximately 50.000 young people and adult starting from 14 years become by random sample in accordance with that ADM random inspection system selected. They become afterwards partly verbal-personally, partly telephone (CATI) asks. Those become with the help of the demographic characteristics age, sex, occupation, incomes, religion and municipality size described.

The results of the Media analysis become on behalf of the AGMA of their subsidiary Media Mico Census published. They have large practical relevance, because they determine the reservation behavior of the advertising economy considerably. MA determines thus indirectly, a medium offerer for advertisement which prices can demand. It is to be therefore noticed regularly that about radiosender during the taxation period of mA a majority of its annual Advertising budget begin.

In that mA press media become data too , raised. For those mA 2004 press media II, publishes to published mA 2004 radio II became good 60.000 persons asks.

To 22. September appears for the first time under AG.mA roof those mA poster, in addition in the near future the study of the on-line use is planned.

Additionally to the medium use soziodemographische characteristics, spare time and shopping behavior are raised.

The current data stand only for the members that Working group Mediaanalyse e.V. (andA. , Broadcasting station, Advertising agencies and recruit-rubbing) for the order.

The Media analysis appears for press media and radio twice, for daily papers and poster once in the year. In addition in the autumn of a yearly those appears mA Intermedia, in that the information for magazines, newspapers, television and radio to be summarized. However this file is methodically disputed.

The first "reader analysis" appeared their 50. Jubiliaeum.

The probably most important on that Medium analysis developing study is those Consumption and medium analysis (VuMA), in that almost all radiosender and/or. Transmitter combinations of the media analysis (mA) are computable.

Web on the left of

• The current data to Media analysis press media (Burda Advertising center)
• Homepage of the VuMA Market Media study for the electronic media
• Use of the data of the Media analysis from 1972 to 2000 (MLFZ)
• "drums for mA: Posters instead of program " Article over advertisement of the media in view of mA (W&V)
• "it is not important, like many people to us hears" Criticism at the inquiry methods that mA radio (Telepolis)