of these articles treats media as means of communication.:) Further meanings, see medium.
Nam June Paiks sculpture Pre Bell One before the museum for communication in Frankfurt/Main

media are means of communication of humans. Further well-known definitions call media:

  • “Switching carriers of information” (horn/Kerner)
  • “information broker between source andLower " (Fluckiger)
  • “media are intermediaries and form a sphere of the switching” (Winkler)
  • “of institutionalized communication channels” (Saxer, communication science)

colloquial is the term “media” particularly with the mass media: Newspaper, magazine, sound broadcasting and television connected.

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examples of individual media are the printed media, book in such a way specified and newspaper, in addition,the handbill and the poster, in more recent time then photography, telephone, film, sound broadcasting, television and Internet. Media use indications, in particular symbols such as writing and language or music.

Media of and for young people are called youth media.


it can depending upon viewpoint different kinds by media be differentiated, whereby overlaps are possible.

Media can systematic be classified in

  • discrete (time-independent) and continuous (time-dependent media).
  • visual and auditive media as well as if necessary. Audiovisual media
  • representation, presentation and information exchange media (inclusively Memory and Transmitting medium).

according to technical criteria

  • none the partner uses technical aids (z. B. Maintenance between two persons) = primary media
  • of one the partner uses technical aids (z. B. Printed media) = secondary media
  • both partners use technical aids (z. B. Sound broadcasting, Television) = tertiary media
  • for communication is necessary a computer (z. B. Internet) = quart acres media (whereby is questionable whether this not also among the tertiary ranks)

after the degree of the public

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Further distinction possibilities

functions of the media

The medium is the message marshal McLuhan: McLuhan assumes with its system-theoretical beginning contents do not determine the media, but that the media influence on thoseContents take. Because about which the community is dependent, coins/shapes the social structure: “Technical media are products or raw materials exactly the same, like it coal, cotton or oil are.” (McLuhan, the magic channels.)

control of the media

depending upon the persons and/or. Organizations, itcontrol, can five groups by media be differentiated.

  1. Nationally controlled media. In many states sound broadcasting and television are controlled directly by the state.
  2. Media with public status such as pool of broadcasting corporations and Second Channel of German Television. In Germany the socially relevant groups (parties, religious communities, employee, employer representatives and others) are into thatSupervisory boards represent.
  3. Media in the possession of private businesses. Most media in the western world are in the possession of large companies.
  4. Media in the possession of churches and similarly not profit-oriented hierarchical organizations.
  5. Media, which are controlled by the persons cooperating in it, like z. B. indymedia or ofthe editorship such as z. B.jungle world.

occupations of medium

among occupations of medium ranks and. A.: the journalist, photographer, commercial artist, designer, editor, Mediengestalter, medium computer scientist, medium paedagogue, picture editor and moderator.


see also

Wikinews: Media - current messages
Wiktionary: media - word origin, synonyms andTranslations
link text
Wiktionary: Media - communication media Riepel law [work on
medium history mass media symbolic

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