Medium science

medium science is the scientific occupation with the media (in particular the mass media) and public communication. Research object are on the one hand the media such as sound broadcasting, television and Internet and on the other hand - similarly as in the communication science -the emergence, spreading and effect of the public opinion.

The Begrif medium science is understood partly than counterpart to empirizistisch sociological journalism and communication science. In this sense it is put on used for a beginning, that more strongly speaking , spirit and culture-scientificallyis less and itself by empirical, but mainly hermeneutische methods (e.g. Text analysis, film analysis) distinguishes. Nowadays in addition, many actually call themselves the journalistic tradition coming of researchers, institutes and courses of studies also as medium scientific.

Apart from universitären offers it givesalso training courses at professional schools or at artistic universities.

Table of contents

science (EN) of media: History/disciplines

medium science is settled in the overlap range by speaking , literature , theatre and culture science , sociology , social work , psychology , political science , economics , law and computer science.

Partially servemedium-scientific courses of studies for training for the professional experience, partially have them a purely scientific requirement.


the spirit-scientific form of the medium science developed since the 1970er and for 80's from the text-oriented spirit-scientific Germanistik and the theatre science as Counterpart to more strongly empirically working, sociological journalism and communication science. As one of the first publications to this new direction is considered the volume published of Helmut Kreuzer „to literature science - medium science “that the Referate of the Düsseldorfer Germanistentages 1976 summarized. In thatPreface to the volume is spoken still of „risky Dilettieren “. Particularly at the beginning of the 80's it was recognized that the social key function of the media an expansion of the canon of the literary texts on publications in the mass press, radio plays and finally television plays would make necessary. Also the role of the text transfer of the medium into the other one, as for instance the literature filming were problematisiert. In addition the realization of the limitation and dependence of each literary work on its medium came, thus the drama ofthe stage representation, the radio play of the radio, the novel of the book. A paradigm change from the literature partly took place to the media.

1984 became the paper organ „medium science: Reviews “based. Germanistik and Literaturwissenschft as well as journalism and communication science approached methodicallytogether on, approximately with the Symposion „empirical methods of the literature science “1981 in victories, where by the literature scientists also journalism and communication scientists were invited or in reverse with the Symposion „ways to communication history “in the year 1987 at Institut forJournalism and communication science of the University of Vienna in the year 1987.

1988 appeared the work opinions of a future medium science already following 1989 the book opinions of a future Germanistik of Jürgen Kolbe, in that, published, that the thought to the medium-scientificResearch within the Germanistik expressed was.

A uniform medium theory is at present still pending. The reason for this might be that did not succeed so far yet, a classitying after technical medium terms with a meaningful and stimmigen definition of “medium”to bring in agreement; see in more detail medium theory.


as subranges (depending upon theoretical or practical, culture-scientific or sociological orientation) can be constituted:

medium science as spirit and culture science

in the 1. World war was recognized only the relevance by propaganda. The film changed the culture landscape diverselyas - restaurant economics (effect) - in addition it stepped into competition to literature and theatre

into the 1960er years turned above all the Germanistik other media, there in the course of a re-orientation meanwhile also everyday life near texts into the focus takenbecame. Institutionalizing the medium science ran however over a great many detours, to a majority over the establishment of film and televisionscientific institutes.

Every now and then this perspective of the medium science, in demarcation to the sociological medium science, is called also “medium culture science”.

Edge of dear/cutters/Bohnenkamp/Frahm divide thoseMedium culture science for example in three interlaced research fields with one another:

  1. Medium science
  2. as
  3. social science

of the academic occupation with

the journalism science in Germany the mechanism of the chair for newspaper sciences at the University of Leipzig knows medium theories medium stories of medium texts [ work on] 1916 outstandinglybecome. First chair owner was Karl books.

The Forschungsgebiet can, strongly simplified, with the following sentence, which is described so-called letting waving leaving:

Who says what in which channel tons whom with what effect?

Who says which in which channel to whomwith which effect?

The specifics question describe also the subsections of the medium science.

public forums of exchange of experience and self representing

the Adolf Grimme Institut examines continuouslythe German television programs after quality transmissions and assigns annually corresponding honors, to which intensive in each case medium-scientific sighting and consultation course-round-lie. The likewise annually taking place Mainzer days of the television criticism Second Channel of German Television is one of the further specialized forums, the practical men here: the TV organizations and medium scientiststo a specializedpublic review to meet stocktaking and perspective meeting. The international congress of medium within the medium days Munich covered 2004 90 specialized forums with approximately 500 advisers.


  • Günter Bentele (Hrsg.): Public communication: Manual communication and medium science.Wiesbaden [among other things]:Westdt. Verl., 2003.ISBN 3-531-13532-5
  • Roland Burkhart: Communication science - bases and problem fields, UTB, Vienna, 2002. ISBN 3-8252-2259-4
  • Manfred Fassler and. Wulf R. Halfoh (Hrsg.): History of the media. Munich: Finch, 1998. (UTB) ISBN 3-8252-1984-4
  • Rainer Leschke: Introduction to thoseMedium theory. Munich: Finch, 2003. ISBN 3825223868
  • Claudia Liebrand/Irmela cutter/Björn Bohnenkamp/Laura Frahm [Hrsg.]: Introduction to the medium culture science. Münster: LIT 2005. ISBN 3-8258-9142-9
  • Knut Hickethier: Introduction to the medium science. Stuttgart: Metzler 2004. ISBN 3-476-01882-2
  • Hans Jürgen Lüsebrink: French culture and medium science.An introduction. Tübingen: Fool, 2004. ISBN 3-8233-4963-5
  • Gebhard Rusch (Hrsg.): Introduction to the medium science. Wiesbaden: Westdt. Verl., 2002. ISBN 3-531-13323-3
  • Helmut digs (Hrsg.): Metzler encyclopedia medium theory, medium science: Beginnings, persons, fundamental ideas. Stuttgart [among other things]: Metzler, 2002. ISBN 3-476-01761-3

see also

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