mode (v. französ.: mode; out lat.: mode kind) calls in a certain period and a certain group of humans valid up-to-date kind of doing certain things use or purchase things. Fashions become from current in each casedominant time taste and/or. To spirit of the time released and certainly, fashions correspond to the spirit of the time, they reflect it again, but they “are not” the spirit of the time: While the time taste designates the whole of the collective taste judgements (and the spirit of the time the whole of the collective judgements of any kind),designates the fashion the whole of or again evaluated aesthetic expressions and behaviors developed again, which become fair this showingist.

In addition become with fashions i.d.R. associates rather kurzfristiege expressions of the spirit of the time. Comparatively long-term expressions of the spirit of the time, itself over several Mode waves away in positive evaluation to hold can, are considered not as mode, but as classical authors.

In addition the term mode is to be distinguished also from the term trend. Trends and megatrends call themselves tendencies, into which a development goes, in their direction thoseFashions develop.

With mode the kind will dress most frequent of combing and/or. outward to give meant. These fashions are snapshots of a process of continuous change.

Table of contents

extended definition

sociological regarded pressesMode the standardisation of social relations, the allocation to certain groups of the society and the adjustment of individuals in a certain time period out, as well as the constant change of this standard, as well as the constant questioning and the constant dissolution of existing standards.

The termcontain the following meaning meanings.

1. something, which corresponds to that straight prevailing preferential taste or the prevailing convictions. There are also scientific and intellectual fashions.

2. something that straight is usual: Custom, custom, habit

3. something that a constant process of changeis submitted to a process of change, concerning. its which in a social context as usual, prevailing or as the time taste is accordingly regarded.

This article exclusively relies on this definition.

of it deviating meanings

sometimes the term becomes „mode “also in other meaning uses. These deviating definitions are only mentioned here, but are not used in the context of this article:

1. „Mode “is used colloquially frequently synonymously withclothes “.

2. „Mode “as cure course of the term „dress mode

3.„Mode “as short form for oscillation mode (often English expressed). A Schwingungszustand z. B. with waveguides in high-frequency engineering. (This term is not treated in this article).

the area of conflict of the terms mode, dress mode and clothes

even if colloquial„Clothes “and „mode “to be often synonymously used, are recommended a demarcation of both terms from each other to.

Fashions and mode processes do not only concern clothes. The fashions and mode process, the clothes concern, here as „dress fashions “are designated.

Clothes can not only underthe point of view the mode and/or. Dress mode to be regarded, selected and carried, but for example also under the aspects Fetisch (see also Fetischismus), regional-usual clothes or situation-specific clothes. Usually mode is here only one of mehren factors, which overlay.

mode as process and status Quo

the term mode are an indistinct term. It designates at the same time a process and a current status Quo.

Status Quo calls mode the taste and/or. the convictions, those up-to-date within a societyor a social group prevail.

Process it calls the process of the social change of this time taste and/or. these convictions. Mode is in this sense a social process of the up, around and re-valuation of thes subject of any kind. More materially and idealistic kind.

If of mode as status Quo is the speech, however always this association of Prozesshaftigkeit swings also in the background. Those current mode is always something volatile.

In contrast to it the term time taste wakes the association of one in one epoch infor instance equal lasting social evaluation.


the today's spreading of fashions is coined/shaped by the mass consumption, whereby advertisement and mass media play an important role. Clear globalization tendencies can be observed in the mode.


In the Middle Ages applied the fashion as characteristic of the condition affiliation, which was occupied with exact regulations. Today mode is above all a means of the self-manifestation and individualizing, expression of the life-style.

psychology and social psychology the mode

The psychology the mode seems to describe at first sight simply and fast and justify its. Frequently thereby the following aspects are mentioned:

Cooperate a set of basic needs, from which the mode features can be explained psychologically: ThatBasic need after attention, in order to be noticeable or arouse interest. The basic need after acknowledgment to please oneself meaning and and others. The needs after alternation and individuality are further important, to stand whereby the latter with after conformity in contradictionseems.

This explanation sample seizes too briefly nevertheless: because mode is a high-complex social phenomenon, which has its roots in very different individual and collective needs.

Without the complementary needs of affiliation and demarcation, conformalism and individualism, Expression and camouflage, Exhibitionismus and veiling is surely not explainable the phenomenon.

Nevertheless is only one part of the causes of mode. Difficult to understand many individual factors are added. For example the personal meaning of concrete current mode topics and - pictures for the individual personality and thoseappropriate life experience. In the dress mode becomes that particularly clearly: Clothes, also fashionable clothes, are often also a very personal expression of an individual life feeling, a current tendency or from longings, dreams and visions. To that extent clothes are then also an ordinaryGame of roles or role taking. A itself acquiring dreamed of roles. In addition, that is only one example, which is applicable also beyond the range clothes. (resuming literature: Hoffmann, „dress language “)

of quotations

  • mode is not only a question of the clothes.Mode has to do something with ideas, thus, how we live.
  • I is approximatelyMode, which is passing. I cannot accept that one throws dresses away, only because spring am.- Modeschöpferin Coco Chanel
  • The style is superior the mode. It can be energized of the mode and takes up their ideas, without taking over it completely. Nobody with style consciousness will its kind of dressing only overchange sake the mode radically. Which differentiates style from mode, is the quality. - Mode designers and entrepreneur Giorgio Armani

see also

Wikiquote: Mode - quotations

time taste, youth culture, clothes, Outfit, dress mode, social processes, Cutter (occupation), mode Design, mode photography, paint type teachings, beauty, textile industry, Streetwear


  • Pierre Bourdieu, Y. Delsaut, Y. (1975). “The new dresses of the Bourgeoisie” in: Course book 42, S. 172-182
  • Charlotte Perkins Gilman, The dress OF women: A critical introduction ton the symbolism and sociology OF clothing . OD. with on introd. by Michael R. Hill and Mary Jo Deegan, west haven, Conn. [among other things]: Greenwood press, 2002
  • Ingrid Loschek, Fashion OF theCentury, battery mountain 2001
  • Silvia Boven (Hrsg.), the lists the mode, Frankfurt/Main 1986
  • Roland Barthes, the language the mode, Frankfurt/Main 1997
  • Ingrid Loschek: Reclams mode and costume encyclopedia. (623 sides, 513 fig. Stuttgart: Reclam. 5.Aufl. 2005.)
  • Mode designer. An encyclopedia from Armani to Yamamoto. (224 sides, 80 illustrations. Munich: Beck. 2. Aufl. 2002)
  • Accessory. Symbolism and history. (332 sides, 220 fig. Munich: Bridging man. 1993)
  • Mode - seduction and necessity. Structure and strategy of the appearance changes. (320Sides, 120 fig. Munich: Bridging man. 1991)

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