Seniors is the recapitulatory name for older humans, whom to no more in a full time employer-employee relationship , in central and Western Europe thus the group in for instance more than 60jährigen, do not see life phases.
Seniors refer typically regular payments from an old-age pension, like pensions or pensions (pensioners). The regularity of the income makes it an important target group for marketing, this applies in particular to the WOOFs in such a way specified (w ell o FF older f olk), the good-earning older consumers.
The group of the seniors is on the one hand just as as heterogeneously developed, as the total company. On the other hand one recognizes however important differences, which apply in the rough:
- have more spare time meet bewusstere
- purchase decisions very much
- have inanother
- learning behavior to show susceptibilities have
- differentiated consumer behaviour in relation to further diseases, see Geriatrie
than the recent part of the population.
The policy has itself to employ regularly with the seniors as cross-sectional task, usually however inConnection with the increase of the pensions. In each legislative period beyond that an old person report becomes dt. Federal Government submitted, which treats central topics of interest, responsibly for this is the Federal Ministry for family, seniors, women and youth (BMFSFJ).