Means of publicity

means of publicity are mediale formats, those spread an advertising message with or without assistance of advertising media.

Means of publicity, which use advertising media, are z. B. Adverts in newspapers and magazines, advertising spots in sound broadcasting and television, advertising banners and Pop Ups in the Internet, in addition, gang advertisement in the stadium, leotard advertisement in the sport, posters on notice walls, at the advertising pillar and at numerous places in the public area, finally advertisement on (public and not public) means of transport. A set of means of publicity does not require an advertising medium; thus contain Flyer, brochure o. A. Forms these already.

The selection of means of publicity is in practice substantially of contents certain and of the too umwerbenden target group, likewise of the desired range of the message.

Another, however similar meaning of means of publicity are advertising novelties, thus articles, which distribute companies for advertising purposes at customers.

See also: Advertisement