the advertising psychology examines the effect of advertisement on experiencing and holding back (potenziellen) the buyer (Nachfragers) as subsection of the applied psychology. In addition e.g. belong. Effects on the motives and on purchase decisions.
As subrange it serves the restaurant psychology thereby the efficiency increase of the advertisement.
See also: Advertising sociology.
- http://www.wpgs.de/ market and advertising psychology at the Ludwig Maximilians university in Munich