Comparative advertising
Comparative advertisingAs for (ひ like this like this body), the other companies which compete commodity to the inquiry, by the fact that it compares with the commodity of the respective company, the commodity of other companies compared to the commodity of the respective company it appeals that it is predominance, announcement technique.
In Europe and America with the technique which is done from former times, with the Japanese announcement technique it was made taboo until recently, but in 1986 Fair Trade Commission coming out, it reached the point where it is done in the industry type of part.
In Japan from the fact that the objective data is required from comparative advertising, the late start telephone company (generally known new telephone & telegram) With announcement, you bet on a certain area telephone fee,NTTThose which appeal the predominance which is compared with the fee of the group are many.
In addition, comparison the old commodity of the respective company with ability and the like (it is expressed type turn ratio and the like of this corporation predecessor commodity) it is thought in one of comparative advertising at the time of the sale of the new commodity.
